The War Kicks Off

We've talked about this before but the war between ad supported services/companies and those reliant on subscriptions or hardware sales has now kicked off in earnest with Apple's announcement of its support for content blockers in iOS9. The implications of allowing users to block ads from being displayed are immense for the revenue streams of Google and for many other players. This could get brutal and lead to a new Internet and to new groupings of Internet users.

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